Non-Medical In-Home Care Reinvented
We’ve reinvented the non-medical home care business model
1) Introduced a culture that truly values our caregivers
2) Built a leaner management structure for our franchisees
3) Outsourced admin tasks that don’t contribute to growth
Problems Encountered
Problems Solved
Right Hand Senior Care was born in 2016 after founder Heather Monoc and her mother Robbie Pate tried to secure quality in-home care for Heather’s grandmother.
They endured every problem families and individuals encounter attempting to secure reliable, affordable in-home senior care services for their loved ones. They said to themselves: “there’s got to be a better way”. But…
…they had to create it themselves:
Right Hand Senior Care
Right Hand Overcame Three Challenges to Reinvent an In-Home Health Care Franchise
Hire, Motivate, Reward and Retain the Right Caregivers
Change the Culture
Caregivers make or break a Senior In-Home Care provider. Yet you can Google countless articles about staff shortages, retention problems, poorly trained caregivers, nasty attitudes and complaints about the lack of respect and dignity toward the difficult job caregivers do on behalf of clients and families.
Heather figured out the main reasons these issue persist. She discovered that traditional and more established home care franchisors had too many layers of management. Front line caregivers had to climb through layers of CYA and bureaucratic nonsense just to be heard. Traditional management didn’t listen or focus enough on improving the work experience. That lack of attention sapped their caregivers’ energy and enthusiasm for an already difficult job.
Create a Lean Management Structure so Profits can be Plowed Back into Better Care Not into Overheads
Next, Right Hand stripped layers out of the traditional management structure, giving caregivers access to franchise leaders, often for the first time in their careers.
Understanding caregivers and their needs gets priority attention and is key to Right Hand’s success retaining the right people over time. When leadership values what you do, Word of Mouth is a powerful recruiting tool.
It’s one of the critical differences in the Right Hand Senior Care franchise culture. Heather figured out how to attract and retain the best of the best.
Our caregivers consistently deliver the type of client care Right Hand wants to become known for. As these re-invented strategies took root, Right Hand began to thrive. Showing dignity and respect in day-to-day relationships with your caregiver team delivers a winning franchise formula.
Keep Franchisees Focused on Tasks that Grow Their Business
Once a franchisee takes on the challenge of growing a business, there are dozens of distractions that at the time always seem urgent. While those tasks do need to be done, they do nothing to grow your franchise business.
Heather recognized if she could cost-effectively off load these time-sucking administrative tasks from her franchisees it would free them up to focus on the handful of tasks that would actually grow their health care franchises. She found a scalable model to deliver comprehensive back office support. Enter P2 Outsourcing.
Heather founded P2 Outsourcing in 2018. This in-house support organization completely transformed how Right Hand Senior Care operated and was a driving strategic force in putting it on the INC 5000 list of fastest growing companies in 2021.
P2 Outsourcing gives Right Hand the flexibility to locate and place franchisees almost anywhere there’s a need, which is almost everywhere. P2 Outsourcing is now the specialized infrastructure that provides complete administrative support for The Right Hand Senior Care franchise family.
And that’s turned out to be a great strategy for growing a Right Hand Franchise.
Keep Franchisees Focused on the Tasks that ACTUALLY Grow Their Business
When a franchisee takes on the challenge of growing a business there are dozens of distractions that at the time always seem urgent. While those tasks do need to be done, they do nothing to grow the franchise business.
Heather recognized if she could cost-effectively off load the time sucking administrative tasks from her franchisees it would free them up to focus on the handful of tasks that would actually grow their franchise. She found a scalable model to deliver comprehensive back office support. Enter P2 Outsourcing.
Heather founded P2 Outsourcing in 2018. The organization completely transformed how Right Hand Senior Care operated and was a driving strategic force in putting it on the INC 5000 list of fastest growing companies in 2021.
P2 Outsourcing gives Right Hand the flexibility to locate franchisees almost anywhere there’s a need, which is almost everywhere. No local overhead people to hire. P2 Support is now the specialized infrastructure that provides complete administrative support for The Right Hand Senior Care franchise family.
And that’s turned out to be a great strategy for growing A Right Hand Franchise.
Download Industry Outlook Brochure
Download our Industry Outlook. The need for in-home care is exploding everywhere with no letup forecasted.
Learn how we re-invented the in-home care business model to:
- Create better personal growth opportunities for caregivers
- Improve operations and administrative procedures for our franchisees so they can spend time on tasks that contribute to meaningful business growth.
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